Benefits of Video Communication in Research Contexts

In recent years, video has become one of the most powerful ways of conveying information across all fields. Anybody with access to the internet is perpetually exposed to and consumes a huge amount of video content as part of their daily routine. At the same time, many are regularly creating videos and sharing them on various platforms.

Academia has also discovered the potential of audio-visual media in research communication. Researchers have begun benefiting from video as a tool for spreading new, interesting, and importantly, accurate information. Let’s take a look at the advantages of video content for both researchers and non-experts.

Greater visibility and research impact.



Research outputs are predominantly text-based and will continue to be. Yet, there are now some incredibly helpful tools to promote this work to a broader community, making use of recent advancements in information technology. Video is definitely one of the most effective and engaging methods among them.

As knowledge acquisition behaviours continue to change rapidly, as we see in videos getting shorter and shorter, researchers can also benefit from this trend. Regardless of their primary target audience, informative and interactive videos can spread new knowledge to multifarious groups of people.

For researchers, video leads to higher visibility, thus higher research impact. Either with their colleagues or the general public, they can build better interaction via the visual power of video.

Visual storytelling conveys complex information effectively.

Complexity in academic texts is inevitable. In most cases, it is necessary to explain concepts in a rigorous way. However, it is an undeniable reality that this also makes such texts extremely difficult to understand, especially for non-experts like policy makers, businesspeople, researchers from other fields, and of course, the general public.

Videos are great tools for describing complex ideas in a concise way. In a comprehensive literature review, Marija Sablić et al. (2021) show how videos are proven to enhance the learning process and personal development. Combining useful visuals with structured storytelling, researchers can influence diverse groups of people and create public awareness around the subjects that matter to all of us.

Sounds great… But where do I start?

Researchvlog aims to democratise scientific knowledge and help researchers to create higher impact both within academia and in the public sphere.

Further reading:

Marija Sablić et al., “Video-Based Learning (VBL) – Past, Present and Future: An Overview of the Research Published from 2008 to 2019,” Technology, Knowledge and Learning 26:4 (2021), 1061-1077.

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